Concept

Concept

Objective:

The concept serves as the initial phase of the design process, providing key guidelines for making informed spatial and aesthetic decisions.

At this stage, the primary focus is on developing a functional layout, which defines the arrangement of rooms, furniture, and fixtures to best accommodate the needs of future occupants while aligning with their design preferences.

Before selecting materials, finalizing wall colors, or choosing kitchen cabinetry, it is essential to establish a structured framework that will guide subsequent project stages.

This framework includes:

• Partition layout – defining spatial divisions through the placement of walls,
• Furniture arrangement – determining the functional layout of each room, specifying the dimensions of key elements such as sofas, wardrobes, dressers, and desks,
• Kitchen planning – positioning cabinetry and appliances to optimize workflow, ensuring sufficient countertop space and comfortable circulation,
• Bathroom configuration – determining the placement and sizing of sanitary fixtures, including bathtubs, shower enclosures, vanity units, and clearance areas for ease of movement.

Additionally, the concept establishes the design direction, including the overall color palette and stylistic approach that will define the final interior aesthetic.

Given the complexity of elements that must be curated based on budget, availability, functionality, and quality—and the iterative nature of the design process—this initial stage does not include specific selections of materials or furnishings. The concept does not equate to a finalized design with material specifications but instead provides a strategic foundation for making informed decisions in subsequent phases.

Deliverables of the Concept Phase:

• Functional Layout – proposed spatial arrangement with furniture and fixture placement,
• Kitchen & Bathroom Layouts – preliminary zoning and functional configurations,
• Annotated Floor Plan – technical drawings with spatial descriptions,
• Design Intent & Color Strategy – preliminary guidelines on color schemes, decorative elements, and styling opportunities,
• Lighting Plan – suggested placement of general, accent, and ambient lighting, including concealed and decorative lighting solutions,
• Conceptual 3D Visualizations – volumetric representations illustrating the proposed spatial layout and interior design vision.